I can’t remember what that number is.” I think that’s a very good thing because I just don’t worry about it because I just don’t need to because it’s in good hands. It was very good to have that very involving project to give you an absolute clean break from one to the other.Īmusingly, when we had the first results call since I left, and the guys were talking me through the numbers, and they were saying, “Well, of course, you remember what this number is,” and I was thinking, “I don’t. Because I didn’t really know how to sail very well, the learning curve is very steep, and that just means all my attention was focused on staying alive, and not on what was going on at Naked Wines. The minute I stepped out of the CEO office, we flew to the Caribbean and we went sailing for six months. She’s a 40-foot long catamaran actually sitting in Grenada at the moment. Have a project that you can absolutely throw yourself into. Again, very good advice I got from somebody was, number one, make sure you have a superstar CEO to take over from you so you’re not worrying about what’s going on, which I did, his name is Nick Devlin. Tilman Versch: How did your life change since then? It is in my nature to be on the field, and I just– I came to the conclusion that for the next phase of the company’s development, it needed a different set of skills, and that really means a different person, because this leopard wasn’t going to change their spots. They hire the right people, give them a system, and then they get off the field and shout at the ref from the side. They don’t run onto the field and score all the goals for the team. Somebody said to me, a good CEO should be like a good football coach. The qualities that make you good at getting a company going in the first place can become an obstacle when the company becomes mature, and you need a different style of leadership. Rowan: I think many startup CEOs don’t make good CEOs of mature companies. I think many startup CEOs don’t make good CEOs of mature companies. What reason was the reason for you to retire? You retired in 2019 as Chairman or CEO but you’re still involved in the company. So, thank you very much for listening to the disclaimer. We’re just having a qualified talk and giving you background information so you can do your own work in an easier way. It is also no recommendation for you to do anything. It shows you everything we do here, is knowledge-building and no recommendation, especially if I hold shares. You find the disclaimer also below on this website. Tilman Versch: So, I want to disclose this at this point and also show you the disclaimer that we make sure that we have things settled on the legal side and everything is clear for you. The other similarity we both have is that we are shareholders of Naked Wines. Another points that’s related to “our boxes”. It’s in Franconia near to Würzburg, and they also have this Bocksbeutel to fill in wine. We have some vineyards there, and they produce wine in this region. The region I grew up, Boxberg, it’s also a wine region. Tilman Versch: Yes, I was in Joburg, and it looked like one of the industrial suburbs. Rowan: Boxberg is much better than our Boksburg, because the place where I grew up is a shithole. I looked it up, Boksburg in South Africa, it’s named after one of the founding fathers. I have also grown up– Or you have a relationship to a town that’s called Boksburg in South Africa, and I grew up in a town that’s called Boxberg in Germany. Rowan: That’s the great thing about being retired, you have time. It’s one of the quickest interview confirmations I had. Tilman Versch: Thank you for coming, especially so spontaneous– I think we texted on Monday, and today, we’re having the interview. Rowan Gormley: Very good to be here, thank you. There was no live stream possible, but I’m happy record this interview Rowan Gormley of Naked Wines. ![]() He will tell us more on that in a second. Today, I’m having a great guest, and we’re recording as he is currently in Italy on vacation, I think. Tilman Versch: Hello, audience, I’m happy to have you back on my YouTube channel. When he refers to Naked as “we” that is just an old habit!) Important: Rowan has retired from Naked Wines and his only relationship with the company is as a shareholder. 21The similarity of Naked's concept and the concept of Value Investing.20Education/enlightenment of the customer.17Naked Wines - a wine bank? A community? A social network?.16The customer and the producer at Naked Wines.9"Your margin is my opportunity" in the wine market.7Naked Wines' definition of Authenticity.6Digital business leaders Rowan Gormley admires.5How long people keep working at Naked Wines.
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